The road less taken
This illustrates the different paths a company can bring drugs and medical devices to the market. The researchers will test and develop drugs from a lab, which then will be administered to patients.
It explains how one’s path in bringing drugs and medical devices to market can be different. In fact, you find most meaningful path by travelling the road not many have taken before and/or by creating the path yourself. The story also explains how important it is to make the road relevant to a local community – particularly, its impact in local communities in Alberta.
Client: Research News, Alberta Innovates - Health Solutions, Lime Design